Privacy Policy
Fell Audio is committed to fully protecting your privacy. This Privacy Policy helps you understand what personal information we collect, why we collect it, what we do with it and the choices you have, including how to access and update information. Our policy applies to you if you use our products or services in store, over the phone, online, or if you use any of our websites or interact with us on social media.
All data is processed or held within the scope of the UK General Data Protection Regulation (UK GDPR). We are also subject to the EU General Data Protection Regulation (EU GDPR) in relation to goods and services we offer to individuals in the European Economic Area (EEA).
Controller
Fell Audio is wholly owned by PETER TYSON who is a company registered in England and Wales with company registration number 07404374, whose registered office is at Peter Tyson, Shaddongate, Carlisle, Cumbria, England, CA2 5TE. We are the controller and responsible for your personal data (collectively referred to as the Company, “we”, “us” or “our” in this Privacy Policy).
We have appointed a data privacy manager who is responsible for overseeing questions in relation to this Privacy Policy. If you have any questions about this Privacy Policy, including any requests to exercise your legal rights, please contact the data privacy manager using the details set out at the end of this Privacy Policy.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
How we collect information about you?
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows:
• Identity Data includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender.
• Contact Data includes billing address, delivery address, email address and telephone numbers.
• Special Category Personal Data includes ethnicity, sexual orientation, trade union membership and health information (see clause 4 below for further information).
• Financial Data includes bank account and payment card details.
• Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
• Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our website.
• Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses. • Usage Data includes information about how you use our website, products and services.
• Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.
How we may use your personal information?
The law on data protection sets out a number of different reasons for which a company may collect and process your personal information. We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
• Where we need to perform the contract we are about to enter into or have entered into with you.
• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
• Where we need to comply with a legal or regulatory obligation.
Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third-party direct marketing communications to you. You have the right to withdraw consent to marketing at any time by contacting us using the details provided at the end of this Privacy Policy.
Purposes for which we will use your personal data
We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.
We would also contact you to comply with a request from you in connection with the exercising of your rights (for example where you have asked us not to contact you for marketing purposes, we will keep a record of this on our suppression list in order to be able to comply with your request).
Finally, we use your information in certain circumstances should it be in your vital interests, for instance to contact you if there are any urgent safety or product recall notices or where we otherwise reasonably believe that the processing of your personal information will prevent or reduce any potential harm to you, for instance criminal activity.
Email Marketing
When you visit our Site or receive consented email marketing from us or our approved partner (presently Klaviyo), we collect usage information to identify if an email was opened and which pages were visited. This helps us analyse data about web page traffic, our Campaign or Site’s effectiveness and to improve your experience. We use tracking technologies including cookies for this process. We don’t collect data (other than provided by you) that can identify you, a visitor or an individual or send targeted advertising.
How long do we keep your personal information?
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for at least six years after they cease being customers for tax purposes.
In some circumstances you can ask us to delete your data and in some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
Who may we share your information with?
We share your information with the following service providers:
• Service providers who may act as processors based inside or outside the EU and who provide IT, system administration, manufacturing services, payment gateways services, delivery couriers and other services.
• Professional advisers who may act as processors including lawyers, bankers, auditors and insurers based inside or outside the EU who provide consultancy, banking, legal, insurance and accounting services.
• HM Revenue & Customs, regulators and other authorities who may act as processors based inside or outside the EU who require reporting of processing activities in certain circumstances.
We only work with service providers who meet our standards on the processing of data and data security. We may transfer your personal information to other organisations in certain scenarios, for example when you apply for credit or if required to do so by law. Also, under any code of practice by which we are bound, or we are asked to do so by a public or regulatory authority. We may share information with fraud prevention agencies, or if we necessary, share information in order to exercise or protect our legal rights, users, systems or services.
How do we keep your personal information safe?
Fell Audio implements appropriate technical and organisational security measures to protect the personal information supplied by you against loss, destruction, and any unauthorised access by third parties. We ensure that all partners we work with act in compliance with the UK General Data Protection Regulations (GDPR). ). We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
What are your rights with respect to your personal information?
You have the right to request what personal information is held about you and our reasons for processing it. Below please find examples of rights that all individuals have under the GDPR data protection laws. Please be advised that they do not apply in all circumstances.
• Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
• Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
• Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
• Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
• Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
• Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
• Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
Contact Us
If you have a question about this policy, would like to exercise any of your rights or have a complaint, please contact us at:
Fell Audio
GDPR Compliance
Shaddongate
Carlisle
CA2 5TE
Should you be unhappy with the outcome of your enquiry, you can contact The Information Commissioner, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, Telephone 01625-545700.
You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues. We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance. Please visit the ICO’s website for further details at: https://ico.org.uk
Changes to this Policy
We may review this policy from time to time. Updated versions will be posted on our website.
Cookies Policy
Please see our Cookie Policy here.
Date of policy revision: 08 /09/24